Amy Lanci head shot

Amy Lanci

Founder and Principal Trainer and Consultant

Untold Story Enterprises was founded by Amy Lanci. Growing up as a speech-delayed child, Amy always had a desire to be heard and to be seen as she truly was. Over time she realized she had a gift for pulling people’s stories out and absolutely loved the written word. She started her copywriting business, Untold Story Copywriting, in 2018 and helped coaches, authors, speakers and service-based business owners to nab down their messaging and create content for their websites and online presence. Untold Story Copywriting officially became Untold Story Enterprises two years later. Amy is both creative and scientifically-trained and brings all of that to the table whenever she needs to strategize and think outside-of-the-box for her clients. As a speaker and group facilitator, she has presented and opened her heart to people on both coasts of the continental U.S. and has loved every minute of it. 

Now we have told you all about us. We want to hear from you! Contact us to see how we can help you tell your story.

Our Mission

Our central mission is simple: We want you to tell your story, so you can honor the life you’ve already lived and tell the world all about it. It is the best way we know how to activate your Know-Like-Trust Factor and uncover the gold brimming within you.

Our Philosophy

Everything we do needs to start from a place of compassion, service and integrity. After all, communication is a heart-to-heart interaction, not ear-to-ear. Everyone deserves to be listened to and acknowledged. In all of our trainings and writing services, we bring all of our firepower to the table with creativity and critical thinking in order to have the right mix of big picture vision and detail-oriented strategy and messaging. Then, of course, we are always opting for fun and magic. Because, why not?

Our Core Values

COMPASSION– We express empathy and understanding to anyone we cross paths with.

SERVICE– We always aim to be a force of good in the world.

INTEGRITY-We practice transparency and honesty throughout our organization and to the world. We don’t do “fake it ‘till we make it.” 

CREATIVITY– We are always ready to think outside-the-box to any given problem or situation.

CRITICAL THINKING-We put our thinking caps on and closely examine any problem that comes our way to give a well-thought-out solution.

FUN-We believe joy and laughter play significant roles in everything we do. 

MAGIC-We believe a special kind of alchemy happens when our clients open their hearts fully to our process.